I design and lead immersive story worlds for brands, studios and bands. As former Chief Creative Officer at Secret Cinema I spent a decade building large-scale, hyper-detailed universes that audiences step inside and play.

I’ve created and directed live experiences for Netflix, Disney, Marvel and Warner Bros, including Stranger Things, Blade Runner, Romeo + Juliet and Guardians of the Galaxy, alongside quieter development work in music and social justice where the brief is often barely written down yet. Whether it’s launching a new season, deepening fandom or translating an album into a room you can dance with, I work at the point where narrative, performance and crowd energy catalyse.

Comfortable leading multi-million pound productions as well as tight, fast-turn collaborations, I win pitches, build teams and weave the creative thread from first sketch to opening night. If you’re looking to turn a story or a catalogue into a world people can physically step inside - and believe - that’s where I thrive.