Bringing this activation to life was a joy, drawing inspiration from the iconic scene in Blade Runner where Police Captain Bryant shares a shot of Johnnie Walker with Deckard. With this as our foundation, I crafted set builds, tailored audience experiences, and crafted immersive narratives that seamlessly integrated Johnnie Walker into our show, including the following strategies: 

• VIPs were cast at the heart of the story as LAPD officers 
• They were instructed pre-event to report to Police Captain Bryant for an urgent briefing  
• Each VIP member enjoyed the hero serve of whisky with Bryant in the LAPD office
• Film fans could choose to be LAPD - undercover (dress up style) or uniformed cops 
  
• Jonnie Walker also sponsored the build of the Taffey's Snake Pit bar from the film
• This was the main club in the show with live performance and numerous scenes 
• Bespoke in world cocktails created to bring to life film narratives
• Snake hologram bar install on the bar added a very futuristic layer of visual to the space 
• Various key show scenes and spectacles staged in the Police Dept and Taffey's Snake Pit