I specialise in transporting fans inside their favourite story then keeping them enthralled once there.
As the former Group Creative Director of Secret Cinema, I thrive when transposing much loved stories or brand new tales from idea into living and breathing reality. Whether reimagining iconic worlds for Disney, Netflix and Universal or shaping original tales from scratch, I specialise in transforming stories into powerful, lived experiences.
At Secret Cinema, I wrangled a team of eleven brilliant creatives, building vast playgrounds of music, performance and design. Since 2024 as a freelancer, I get to collaborate widely - from immersive music worlds for Warner Music, to psychedelic food magicians Bompas & Parr to disinformation satirists Sage & Jester, glossy world-builders at Condé Nast and immersive sports pioneers Rematch Live to name just a few.
Ten years in, and my drive has only grown - to craft places where audiences don’t just watch a story, they live and play inside it.
