Matthew J Bennett - Writer & Creative Director A Groundbreaking Immersive Storyteller
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Brand Activation

Brand Activation

Throughout my career, I've been the driving force behind impactful brand activations. From my time at Clash Magazine, where I spearheaded project delivery for brands like Levi's, Ben Sherman, and Right Guard, to my work at Secret Cinema delivering the deals struck by Katie Davidson and Alex Ward, seamlessly integrating brands into immersive narratives, I've consistently delivered exceptional results and thrilled brand clients. 

Here's a glimpse of the brands I've activated in collaboration with commercial teams, using narrative design, audience journey design and creative production to unite brand, platform, artist and audience seamlessly.

  • Matthew J Bennett - Writer & Creative Director - OLED x LG - Guardians of the Galaxy

    OLED x LG - Guardians of the Galaxy

    Marvel / Disney
  • Matthew J Bennett - Writer & Creative Director - Tesla - Blade Runner

    Tesla - Blade Runner

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Jonnie Walker - Blade Runner

    Jonnie Walker - Blade Runner

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Asahi - Blade Runner

    Asahi - Blade Runner

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Jack Daniels - Stranger Things

    Jack Daniels - Stranger Things

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Coca-Cola - Stranger Things

    Coca-Cola - Stranger Things

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Stoli Vodka - Stranger Things

    Stoli Vodka - Stranger Things

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Coach - Stranger Things

    Coach - Stranger Things

    Brand Activation
  • Secret Cinema presents Secret Sofa

    Häagen-Dazs
  • Matthew J Bennett - Writer & Creative Director - Sky Arts - Baz Luhrmann's Romeo+Juliet

    Sky Arts - Baz Luhrmann's Romeo+Juliet

    Brand Activation
  • Matthew J Bennett - Writer & Creative Director - Camden Hells - Romeo+Juliet

    Camden Hells - Romeo+Juliet

    Brand Activation

Matthew J Bennett - Writer & Creative Director

I specialise in transporting fans inside their favourite story then keeping them enthralled once there.

As the former Group Creative Director of Secret Cinema, I thrive when transposing much loved stories or brand new tales from idea into living and breathing reality. Whether reimagining iconic worlds for Disney, Netflix and Universal or shaping original tales from scratch, I specialise in transforming stories into powerful, lived experiences.


At Secret Cinema, I wrangled a team of eleven brilliant creatives, building vast playgrounds of music, performance and design. Since 2024 as a freelancer, I get to collaborate widely - from immersive music worlds for Warner Music, to psychedelic food magicians Bompas & Parr to disinformation satirists Sage & Jester, glossy world-builders at Condé Nast and immersive sports pioneers Rematch Live to name just a few.



Ten years in, and my drive has only grown - to craft places where audiences don’t just watch a story, they live and play inside it.

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